haku: @indexterm neural networks / yhteensä: 121
viite: 37 / 121
| Tekijä: | Vellido, A. Lisboa, P. J. G. Meehan, K. |
| Otsikko: | Quatitative characterization and prediction of on-line purchasing behavior: a latent variable approach |
| Lehti: | International Journal of Electronic Commerce
2000 : SUMMER, VOL. 4:4, p. 83-104 |
| Asiasana: | Electronic commerce Electronic shopping Neural networks |
| Kieli: | eng |
| Tiivistelmä: | The study proposes a quantitative framework that uses factor amalysis to identify latent factor descriptors of Internet users' options on Web vendors and on-line shopping. Predictive models based on logistic discrimination and neural networks then select the factors most predictive of the propensity to buy on-line and classify Internet users accordingly. |
SCIMA