haku: @indexterm neural networks / yhteensä: 121
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Tekijä: | Hu, M. Y. Tsoukalas, C. |
Otsikko: | Explaining consumer choice through neural networks: the stacked generalization approach |
Lehti: | European Journal of Operational Research
2003 : MAY, VOL. 146:3, p. 650-660 |
Asiasana: | Networks Neural networks Consumer behaviour |
Kieli: | eng |
Tiivistelmä: | The findings of this study confirm the superiority of situational factors in explaining the consumers' choice of communication modes and support the strength of stacked generalization. |
SCIMA