haku: @indexterm dairy industry / yhteensä: 122
viite: 120 / 122
Tekijä: | Cotton, B. C. Babb, E. M. |
Otsikko: | Consumer response to promotional deals: how it varies according to product, household, and type of deal; a case study in the dairy products industry. |
Lehti: | Journal of Marketing
1978 : 3 JUL VOL.42 p.109-113 |
Asiasana: | SALES PROMOTION CASE STUDIES CONSUMER ATTITUDES DAIRY INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
SCIMA