haku: @indexterm Shareholder value / yhteensä: 123
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| Tekijä: | Weinzimmer, L. G. (et. al) |
| Otsikko: | Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value |
| Lehti: | Journal of Strategic Marketing
2003 : VOL 11:2, p. 133-159 |
| Asiasana: | MANAGEMENT MARKETING ROLES SHAREHOLDER VALUE |
| Kieli: | eng |
| Tiivistelmä: | The author´s of this article examine strategic market aggressiveness and top management team composition in a conceptual model. This model integrates research in marketing and strategic management. Model is tested among 173 firms across 47 industries. Path analysis is used to indicate the inclusion of marketing expertise on the top management team. |
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