haku: @indexterm Company performance / yhteensä: 1230
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| Tekijä: | Chao, Jiaqi |
| Otsikko: | Luo Reyan's view on opportunity and Mei Rrya's development (original in Chinese) |
| Lehti: | China Textile (c)
1995 : 9, p.17-20 |
| Asiasana: | COMPANY PERFORMANCE MANAGEMENT COMPANIES BRANDS CHINA |
| Kieli: | chi |
| Tiivistelmä: | In 1985, as a small sheet factory with fixed assets of 1.91 million yuan and 500 staff and workers, Mei Rrya was in a mountain of debts. But, after the new general manager Luo Reyan took office, Mei Rrya grasped an opportunity of a Japanese order for suits, and finished the production with good qualities and on schedule. Thus, the company has achieved good reputation. At present, it boast 21 subsidiary companies 0.4 billion yuan in real assets, more than 5000 staff and workers, annual output volume of more than 0.4 billion yuan as well as export value of US dollar 60 million. The leading product Mei Rrya suits are famed as "China's Ten Famous Brands of Garments". In Japan, 5 people out of 100 are wearing Mei Rrya brand suits. |
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