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| Tekijä: | Dembeck, J. L. Stout, D. E. |
| Otsikko: | Using a spreadsheet to solve a multinational marketing problem (Mathematisches Modell) |
| Lehti: | Management Accounting (US)
1997 : JAN, VOL. 78:7, p. 33-39 |
| Asiasana: | |
| Vapaa asiasana: | PROBLEMORIENTIERTE SOFTWARE, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE, ABSATZPLANUNG, PROGNOSEMETHODEN |
| Kieli: | eng |
| Tiivistelmä: | How do you determine the right production and sales mix for an international company given all the complexities of an international environment? A decision model on spreadsheet software can help give you an optimal answer, as illustrated in this article. |
SCIMA