haku: @author Murray, / yhteensä: 124
viite: 35 / 124
Tekijä: | Murray, K. Schlacter, J. |
Otsikko: | Using consumer perceptions to operationalize the service construct: exploratory research in theory extension and validation |
Lehti: | Psychology & Marketing
1995 : SEP, VOL. 12:6, p. 501-530 |
Asiasana: | CONSUMERS SERVICE RESEARCH |
Kieli: | eng |
Tiivistelmä: | Despite the ascendancy of services marketing as a topic of interest, an absence of empirical validation measures and well-grounded research techniques in the area is evident. This article explores the need for marketing to develop an approach by which services marketing empirical research can be advanced. A methodology is proposed that operationalizes the service construct by identifying consumer perceptions of goods and services. |
SCIMA