haku: @indexterm economic development / yhteensä: 125
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| Tekijä: | Payne, M. |
| Otsikko: | Reinventing the rings |
| Lehti: | Business Strategy Review
2005 : SPRING, VOL 16:1, p. 14-21 |
| Asiasana: | Economic development Sports industry Capital investment Asia China |
| Vapaa asiasana: | Olympic games |
| Kieli: | eng |
| Tiivistelmä: | The 2008 Olympic games (hereafter as: O-Gs.) in Beijing, China, marks a turning point. After a long period of isolation, the Chinese leadership sees the O-Gs. as a key instrument of change, both economic and symbolic. For example, the new stadium will be most visible sign of a capital investment program in China's sporting, transportation and economic infrastructure. This Best practice article discusses how hosting the world's greatest sporting spectacle can provide China a unique opportunity to reshape perceptions and accelerate cultural and economic development. |
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