haku: @indexterm ELECTRONIC FUNDS TRANSFER SYSTEMS / yhteensä: 128
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Tekijä:Devlin, J.F.
Yeung, M.
Otsikko:Insights into customer motivations for switching to Internet banking
Lehti:International Review of Retail, Distribution and Consumer Research
2003 : OCT, VOL. 13:4, p. 375-392
Asiasana:Consumer behaviour
Distribution channels
Electronic funds transfer systems
Financial services
Internet
Kieli:eng
Tiivistelmä:This paper provides an insight into some factors which explain why customers in the retail banking sector might consider switching from traditional methods of conducting their banking activities to Internet banking, either partially or fully. Particularly, the customers' satisfaction, or otherwise, with various elements of traditional banking offerings, along with various demographic factors, are compared to their propensity to use Internet banking.
SCIMA tietueen numero: 254110
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