haku: @indexterm Intellectual property law / yhteensä: 129
viite: 112 / 129
| Tekijä: | Deichsel, A. |
| Otsikko: | Melos der Marke Die Marke als KLANG |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.427-431 |
| Asiasana: | INTELLECTUAL PROPERTY LAW TRADE MARKS |
| Kieli: | ger |
| Tiivistelmä: | The author in his essay deals with the role of noises in our lives. For example the voices of the radio that help our waking up in the morning influence our mood very much. Each voice has its special clang which can also effect the meaning of the words said. If something is advertised in radio the clang of the voice should also be a part of the trademark. |
SCIMA