haku: @indexterm organizational control / yhteensä: 129
viite: 53 / 129
| Tekijä: | Anderson, W.T. |
| Otsikko: | Is the purpose of the organization 'to create satisfied customers'? No! |
| Lehti: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 127-142 |
| Asiasana: | ORGANIZATIONAL CONTROL MARKETING MANAGEMENT BUSINESS ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | Study advocating re-evaluation of the marketing concept and process, marketing theory, research and practice and significance of control. Definition of marketing. Its role. Control and organizations. Limits. Environmental control and management. Communication. Radius of control. Networks. Strategic organizational alliances. Marketing control. Two Frames illustrate the analysis. A Box reviews Japanese networks of personal relationships. |
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