haku: @author Connolly, T. / yhteensä: 13
viite: 4 / 13
| Tekijä: | Connolly, T. Ashworth, G. |
| Otsikko: | Managing customers for profit |
| Lehti: | Management Accounting (London)
1994 : APR, p. 34-39 |
| Asiasana: | CUSTOMERS PROFIT MANAGEMENT ACCOUNTING |
| Kieli: | eng |
| Tiivistelmä: | Many organizations claim to be customer-focused and to recognise the degree to which their resources are customer-driven. Paradoxically a number do not measure or report on, and, by implication, do not understand relative customer account profit contributions. This is particularly true when all the relevant customer-driven resource costs are taken into account. In this article, the authors give some unique insights into where the trends on customer account profitability are leading. |
SCIMA