haku: @author McCune, J. C. / yhteensä: 13
viite: 10 / 13
| Tekijä: | McCune, J. C. |
| Otsikko: | A downhill battle: ski resorts fight for survival |
| Lehti: | Management Review
1994 : FEB, VOL. 83:2, p. 38-45 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSPOLITIK, FREMDENVERKEHRSBETRIEBE, MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Keeping a ski resort alive and flourishing requires more than just praying for snow. Yet the business lessons learned in this unique market can be applied almost universally. Take a look at what 5 ski resorts have done to survive and even thrive. |
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