haku: @author Fershtman, C. / yhteensä: 13
viite: 5 / 13
| Tekijä: | Fershtman, C. |
| Otsikko: | Survival of small firms: Guerilla Warfare |
| Lehti: | Journal of Economics and Management Strategy
1996 : SPRING, VOL. 5:1, p. 131-147 |
| Asiasana: | COMPANIES ECONOMICS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Duopolistic interaction between a small firm and a large established firm is considered and compared to guerrilla warfare. The paper investigates a "hit and run" equilibrium in which the small firm enters the market, stays there for several periods, exits, stays out for several periods, and the reenters. Occasionally there may be a price war (or retaliation), but the small firm may also exit voluntarily, thereby avoiding possible confrontation. When a small firm coexists in a duopolistic market with a large firm, the strategies used by the small firm can resemble guerrilla warfare. |
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