haku: @author Glaister, K.W. / yhteensä: 13
viite: 8 / 13
| Tekijä: | Glaister, K.W. Falshaw, J.R. |
| Otsikko: | Strategic planning: Still going strong? |
| Lehti: | Long Range Planning
1999 : FEB, VOL 32:1, p. 107-116 |
| Asiasana: | Strategic planning Long range planning SWOT analysis Competitor analysis |
| Kieli: | eng |
| Tiivistelmä: | An empirical research conducted in the U.K. showed that strategic planning is still going strong: About two-thirds of the firms involved in the query have a written mission statement and over 90% of them include medium/long term objectives. The most popular strategic analysis tool are: spreadsheet "what if" analysis, analysis of "key" or "critical" success factors, financial analysis of competitors and SWOT analysis. |
SCIMA