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Tekijä: | Klemm, M. Parkinson, L. |
Otsikko: | Managing the balance of power: UK tour operators and destinations |
Lehti: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:1, p. 4-13 |
Asiasana: | Tourism Tourist industry Travel Leisure Market share Market segmentation United Kingdom |
Vapaa asiasana: | Destination image |
Kieli: | eng |
Tiivistelmä: | The competitive strategies of international tour operators have had a negative effect on the sustainability of some tourist destinations. The study concludes by outlining policies to counteract the negative effects of tour operator strategies and suggests ways of developing a more balanced partnership between mass market tour operators and tour destinations. |
SCIMA