haku: @freeterm DECEPTION / yhteensä: 13
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| Tekijä: | Kimmel, A. J. Smith, N. C. |
| Otsikko: | Deception in marketing research: ethical, methodological, and disciplinary implications |
| Lehti: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 663-689 |
| Asiasana: | MARKETING RESEARCH MARKET RESEARCH ETHICS METHODOLOGY |
| Vapaa asiasana: | DECEPTION |
| Kieli: | eng |
| Tiivistelmä: | This article provides a conceptual starting point for developing a more complete understanding of deception in marketing research, including an ethical analysis from the viewpoint of consequentalist and deontological theories of moral reasoning. |
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