haku: @author Menon, A. / yhteensä: 13
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Tekijä:Menon, A.
Chowdhury, J.
Lukas, B. A.
Otsikko:Antecedents and outcomes of new product development speed: an interdisciplinary conceptual framework
Lehti:Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 317-328
Asiasana:New products
Product development
Consumer choice
Design management
Corporate image
Kieli:eng
Tiivistelmä:The authors draw from a diverse body of published research findings and corporate experiences to generate an interdisciplinary inventory of organizational factors associated with short new product development cycles. An integrative framework is presented that describes the influence of infrastructural characteristics and procedural factors on NPD speed, and the subsequent effects on organizational outcomes (revenue, profitability, corporate image, and brand image).
SCIMA tietueen numero: 233870
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