haku: @indexterm slogans / yhteensä: 13
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| Tekijä: | Bradley, S.D. Meeds, R. |
| Otsikko: | Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity |
| Lehti: | Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619 |
| Asiasana: | ADVERTISING CONSUMER BEHAVIOUR SLOGANS |
| Kieli: | eng |
| Tiivistelmä: | This study used a within-subjects experiment to examine how surface-structure transformations affected readers' comprehension, recognition, recall, and attitudes toward slogans. |
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