haku: @author Shaffer, G. / yhteensä: 13
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| Tekijä: | Kolay, S. Shaffer, G. |
| Otsikko: | Bundling and menus of two-part tariffs |
| Lehti: | Journal of Industrial Economics
2003 : JUN, VOL. 51:2, p. 383-403 |
| Asiasana: | Bundling Consumer behaviour Tariffs |
| Kieli: | eng |
| Tiivistelmä: | Inducing self-selection among different segments of consumers is an important issue in pricing. Some companies induce self-selection by offering a menu of two-part tariffs (e.g., different rate plans) and letting consumers select the tariff and quantity they prefer. Other companies induce self-selection by offering a menu of price-quantity bundles (e.g. different package sizes) and letting consumers select form among these bundles. It is shown that bundling is more profitable absent cost considerations. |
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