haku: @author Levitt, T. / yhteensä: 13
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| Tekijä: | Levitt, T. |
| Otsikko: | Marketing myopia (classic) |
| Lehti: | Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 138-149 |
| Asiasana: | Marketing Customers Management Strategy Growth |
| Kieli: | eng |
| Tiivistelmä: | Sustained growth depends on how broadly you define your business - and how carefully you gauge your customer needs. "What business are you really in?" (This article is a part of the Best of HBR series, publ. in 1960). |
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