haku: @author Hart, S. / yhteensä: 13
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| Tekijä: | Lass, P. Hart, S. |
| Otsikko: | National cultures, values and lifestyles influencing consumers´ perception towards sexual imagery in alcohol advertising : an exploratory study in the UK, Germany and Italy |
| Lehti: | Journal of Marketing Management
2004 : VOL. 20:5-6, p. 607-623 |
| Asiasana: | ADVERTISING EUROPE GENDER |
| Vapaa asiasana: | ALCOHOL |
| Kieli: | eng |
| Tiivistelmä: | Consumers´ observations towards sexual imagery in alcohol advertising across national cultures is examined in this exploratory study. Especially is examined separate demographic and psychographic make-up in cultures among men and women. Study was made among between 18 and 35 year-old consumers in the United Kingdom, Germany and Italy. |
SCIMA