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Tekijä:Hawkes, E.
Kworting, R. J.
Otsikko:Connecting with the culture: a case study in sustainable tourism
Lehti:Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL47:4, p. 369-381
Asiasana:tourism
sustainable development
swot analysis
marketing mix
case studies
Jamaica
Kieli:eng
Tiivistelmä:Article reviews the challenges and prospects of sustainable tourism in Jamaica. Through a case study it examines the possibilities of all-inclusive resorts to offer their clients an autentic connection with the local community with the concept of sustainable tourism. The case study on two all-inclusive resorts demonstrates how tourism can simultaneously be sustainable and benefit both tourists and service providers. The study includes swot-analysis and development of a formal marketing plan for VillageLife Tourism.
SCIMA tietueen numero: 263307
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