haku: @author Williams, G. / yhteensä: 13
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| Tekijä: | Williams, G. Zinkin, J. |
| Otsikko: | The effect of culture on consumers' willingness to punish irresponsible corporate behaviour: applying Hofstede's typology to the punishment aspect of corporate social responsibility |
| Lehti: | Business Ethics
2008 : APR, VOL. 17:2, p. 210-226 |
| Asiasana: | corporate responsibility social responsibility consumer behaviour culture international |
| Vapaa asiasana: | CSR |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the relationship btw. attitudes to corporate social responsibility (CSR) and the cultural dimensions of business activity identified by Hofstede and Hofstede (hereafter as: H.). Based on a sample of nearly 90.000 stakeholders from 28 countries, five general propositions relating attitudes to CSR to aspects of culture are developed. It is shown that the propensity of consumers to punish firms for bad behaviour varies in ways that appear to relate closely to the cultural characteristics identified by H. In addition, the variation seems to be understandable as to the standard interpretation of the H. dimensions. There are implications for how managers of multinational companies should implement CSR strategies in different cultural contexts. |
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