haku: @indexterm COLOUR TELEVISION / yhteensä: 13
viite: 7 / 13
Tekijä: | Min Han, C. |
Otsikko: | Country image : halo or summary construct? |
Lehti: | Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 222-229 |
Asiasana: | PRODUCT IMAGE CONSUMER CHOICE COLOUR TELEVISION CARS |
Kieli: | eng |
Tiivistelmä: | The role of country image in consumer evaluations of TV sets and automobiles is examined. Country image is defined as consumers' general perceptions of quality for products made in a given country.A study was designed to test two alternative views about the role of country image in product evaluation- the halo and summary construct models. The results suggest structural relationships between country image, beliefs about product attributes, and brand attitude. |
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