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| Tekijä: | Lord, J. Eastlack, J. Stanton, J. |
| Otsikko: | The Bandwagon isn't Rolling Yet |
| Lehti: | Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42 |
| Asiasana: | HEALTH FOODS SLOGANS NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Recently, the Food and Drug Administration /FDA/ has released labeling guidelines which are a response to the increasing attention towards advertisements that associate health benefits with certain foods. Among food marketers, there is a continuing hesitation to use health claims in their magazine advertisements. The new FDA guidelines may help to alleviate marketers' reluctance to use these claims. |
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