haku: @author McDonald, M. / yhteensä: 13
viite: 12 / 13
| Tekijä: | McDonald, M. |
| Otsikko: | Excellent selling can seriously damage a company's health |
| Lehti: | European Management Journal
1991 : SEP, VOL. 9:3, p. 280-283 |
| Asiasana: | CORPORATE STRATEGY SALES METHODS PRODUCTIVITY |
| Kieli: | eng |
| Tiivistelmä: | Study of how sales directors can contribute to business success linked with well thought out marketing strategy. New product launches. Product/market portfolios. Problems affecting sales force productivity. Solution to the problem. Courses for sales directors. Two Figures illustrate the analysis. |
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