haku: @indexterm ELECTRONIC SHOPPING / yhteensä: 130
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| Tekijä: | Pechtl, H. |
| Otsikko: | Adoption of online shopping by German grocery shoppers |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2003 : APR, VOL. 13:2, p. 145-159 |
| Asiasana: | Consumer behaviour Electronic commerce Electronic shopping Grocery shops Germany |
| Kieli: | eng |
| Tiivistelmä: | The impact of perceived attributes of online shopping and the psychological characteristics of consumers such as market mavenism, time-stressed behaviour and familiarity with the Internet on the acceptance and frequency of shopping for physical goods on the Internet is investigated in this study. The traditional adoption paradigm is refined by specifying in a more differentiated manner the outcome of the adoption behaviour and by postulating a mediator and moderator structure which underlies the relation between psychological characteristics, innovation attributes and adoption outcome. |
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