haku: @indexterm technological innovation / yhteensä: 1312
viite: 400 / 1312
| Tekijä: | Bartl, A. |
| Otsikko: | Innovationsmanagement in der Praxis |
| Lehti: | Markenartikel
1992 : VOL. 54:9, p. 434-436 |
| Asiasana: | TECHNOLOGICAL INNOVATION MANAGEMENT |
| Kieli: | ger |
| Tiivistelmä: | The author argues that in our present era not only in large but also in small firms strategy ought to be based on permanent innovation, if the firm wants to retain its market potential. What organisational conclusions arise from this situation? |
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