haku: @indexterm technological innovation / yhteensä: 1312
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| Tekijä: | Balachandra, R. Friar, J. H. |
| Otsikko: | Spotting the customer for emergin technologies |
| Lehti: | Research Technology Management
1999 : JUL-AUG, VOL. 42:4, p. 37-43 |
| Asiasana: | TECHNOLOGICAL CHANGE TECHNOLOGICAL INNOVATION MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Customers familiar with the existing technology can find new, unexpected applications, which brings a new perspective to marketing strategies for new technologies. |
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