haku: @indexterm technological innovation / yhteensä: 1312
viite: 159 / 1312
| Tekijä: | Hammonds, K. H. |
| Otsikko: | Delta's webstrategy takes flight. |
| Lehti: | Fast Company
2000 : OCT, NO. 39, p. 248-368 |
| Asiasana: | Airlines Company performance Financial performance High technology Internet Technological innovation Strategic management |
| Vapaa asiasana: | e-venture e-commerce |
| Kieli: | eng |
| Tiivistelmä: | The author describes here how one big company (Delta Air Lines) is making the web connection. Like all the major airlines, Delta is still struggling to improve its its on-time performance, satisfy its frustrated customers, and increase its profits. But at the same time, Delta is flying high on the web - thanks to a bunch of smart dotcom partnerships. |
SCIMA