haku: @indexterm technological innovation / yhteensä: 1312
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| Tekijä: | Barnes, S. J. |
| Otsikko: | Wireless digital advertising: nature and implications |
| Lehti: | International Journal of Advertising
2002 : VOL. 21:3, p. 399-420 |
| Asiasana: | INFORMATION TECHNOLOGY ADVERTISING TECHNOLOGICAL INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | The convergence of the Internet and wireless telecommunications m the late 1990s has opened the way for a plethora of data services for the mobile handset user. One potential area of development is wireless advertising. The personal, always-at-hand nature of devices, along with the ability to assess context dependence (e g. time and location), presents a rich platform for wireless advertising. Using a range of wireless platforms, operators will be able to offer very different advertising services that go beyond those of the wired Internet. The purpose of this paper is to review the emerging technologies, applications and research issues associated with wireless advertising. It concludes with some predictions on the future rote of wireless advertising. |
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