haku: @indexterm technological innovation / yhteensä: 1312
viite: 13 / 1312
Tekijä:Micu, A.C. (et. al)
Otsikko:Guest editorial: The shape of marketing research in 2021
Lehti:Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 213-221
Asiasana:management
marketing research
marketing management
digital technology
technological innovation
industrial development
Vapaa asiasana:mass media
Kieli:eng
Tiivistelmä:The author provides opinions on marketing research and marketing research management. The effect of technological innovations such as digital media on marketing are said to require continuous accommodation in marketing research, especially as the amount of information available to researchers is predicted to grow exponentially, emphasizing the role of analysis of data and coordination of information.
SCIMA tietueen numero: 275820
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