haku: @indexterm technological innovation / yhteensä: 1312
viite: 839 / 1312
| Tekijä: | Brownlie, D. T. |
| Otsikko: | The strategic management of technology : a new wave of market-led pragmatism or a return to product orientation? |
| Lehti: | European Journal of Marketing
1987 : VOL. 21:9, p. 45-65 |
| Asiasana: | STRATEGIC MANAGEMENT TECHNOLOGICAL INNOVATION R&D MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The work of authors who argue that technology management must be given a strategic role in the firm is reviewed. The role of rapid technological change in changing the structure of established industries and in creating new industries is discussed. Caution is proposed on the grounds that a focus on technology supply may lead to a product orientation which subverts the influence of customer considerations in strategy making. An approach is suggested to the strategic management of technology that integrates the technology supply and technology demand perspectives. Descriptive guidelines are developed for an integrative framework by means of which technology strategy can be formulated. |
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