haku: @indexterm technological innovation / yhteensä: 1312
viite: 833 / 1312
| Tekijä: | Johne, A. Snelson, P. |
| Otsikko: | Innovate or die. |
| Lehti: | Management Today
1987 : NOV, p. 133-134, 136, 138 |
| Asiasana: | TECHNOLOGICAL INNOVATION STRATEGIC PLANNING APPROPRIATE TECHNOLOGY PRODUCT DEVELOPMENT MARKETS |
| Kieli: | eng |
| Tiivistelmä: | Product innovation is fundamental for corporate survival.But often technology rules innovation when companies would do better to concentrate on their markets. Product innovation strategies that work the best; the required sort of involvement of management; team skills that will get product developments completed quickly are discussed. It is argued that senior management is the key factor: in leading player business, top managers display an open and imaginative style of managing to encourage lower management to innovate effectively. |
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