haku: @indexterm technological innovation / yhteensä: 1312
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| Tekijä: | Bender, H. |
| Otsikko: | Marketing Technologically Advanced Products |
| Lehti: | European Management Journal
1989 : JUNE, VOL, 7, p.159-165 |
| Asiasana: | TECHNOLOGICAL INNOVATION PRODUCT DEVELOPMENT COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | The role of marketing in the technology- based firm is examined.The aim in marketing technology-based products is an improved understanding of how an organization can combine technology orientation with a customer value thrust that is common to the firm.The technology- based firm must strive to create and recreate differential customer value through product, process , service and organizational innovation. |
SCIMA