haku: @indexterm technological innovation / yhteensä: 1312
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| Tekijä: | Turi, M. |
| Otsikko: | Technological realignment: one firm's story ! Kendall Company |
| Lehti: | Research Management
1989 : NOV-DEC, VOL. 32:6, p. 33-35 |
| Asiasana: | TECHNOLOGICAL INNOVATION PRODUCT DEVELOPMENT ORGANIZATIONAL DESIGN PROFITABILITY MARKETING RATIONALISATION MOTIVATION |
| Kieli: | eng |
| Tiivistelmä: | The question arises what measures to take when the company decentralizes and the manager finds itself managing a technical organization out of step with the new divisional management? The answer is: reorganize and make the new management and the staff partners do the reorganization! The case of the Kendall Company is presented. A newly formed division was assigned the task of improving the profitability of a capital-intensive, multi-sector business. The technical organization was to shift its emphasis from long term development of new technologies to product development and marketing support. Here then was the challenge to management: redirect the division's technical efforts without loss of productivity or motivation. |
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