haku: @indexterm technological innovation / yhteensä: 1312
viite: 514 / 1312
| Tekijä: | Meuderscheid, D. |
| Otsikko: | Okologischer Fortschritt durch Innovation - das Beispiel Lever (Ecological development through innovation - the example of Lever ) |
| Lehti: | Markenartikel
1991 : VOL. 53:5, p. 208-214 |
| Asiasana: | CORPORATE STRATEGY TECHNOLOGICAL INNOVATION ENVIRONMENTAL PROTECTION |
| Kieli: | ger |
| Tiivistelmä: | This is an interview with CEO of Lever Ltd Hamburg. They developed recently Skip automatic rationing device, washing powder super concentrates, Sun Progress a chemical used in dish washers. They do not overstress the ecologic effect of their products but try to obtain real results through R and D. Production in the new federal states is also contemplated. |
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