haku: @indexterm technological innovation / yhteensä: 1312
viite: 513 / 1312
| Tekijä: | Meinig, W. |
| Otsikko: | Integrale Qualitat beim Marketing technologischer Innovationen |
| Lehti: | Marktforschung und Management
1991 : VOL. 35:1, p. 21-26 |
| Asiasana: | TECHNOLOGICAL INNOVATION MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author presents a full list of socalled cross-section between a new technology which ought to be considered when deciding about its introduction. The most important cross-sections are: social and ecologic effects of the technology, market for its product, adaptability to subcontractor parameters, availability of periphery equipment, harmony with other technological processes, energy and materials needs, organisational and personnel requirements. |
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