haku: @indexterm technological innovation / yhteensä: 1312
viite: 512 / 1312
| Tekijä: | Stippel, P. |
| Otsikko: | Kein Ersatz fuer Innovationen |
| Lehti: | Absatzwirtschaft
1991 : JUL, VOL. 34:7, p.46-48 |
| Asiasana: | MARKETING INNOVATION TECHNOLOGICAL INNOVATION |
| Kieli: | ger |
| Tiivistelmä: | The author asked the leaders of Telefunken and marketing chief Peter Andres about their concept for the future of the firm. It succeeded in 1981 to get back to the former solid prices. Now the leaders of Telefunken will make a new sortiment, they will change the image and will use a new advertisement technique. |
SCIMA