haku: @indexterm GLOBAL MARKETING / yhteensä: 132
viite: 66 / 132
| Tekijä: | Mascarenhas, B. |
| Otsikko: | The founding of specialist firms in a global fragmenting industry |
| Lehti: | Journal of International Business Studies
1996 : VOL. 27:1, p. 27-42 |
| Asiasana: | DIVERSIFICATION GLOBAL MARKETING RESOURCE ALLOCATION |
| Kieli: | eng |
| Tiivistelmä: | The study examines what drives the founding of specialist firms. Two theoretical explanations are tested for the founding of specialists: density dependence and resource partitioning. The study finds that specialists' foundings are dependent on the population's density at the global level , but not at the United States level. The evidence from a fragmented industry does not support the resource partitioning hypothesis, either at the global level or the United States national level. The study shows how multi-level analyses can suggest if an industry is multi-domestic or globally integrated. |
SCIMA