haku: @indexterm GLOBAL MARKETING / yhteensä: 132
viite: 59 / 132
| Tekijä: | Amine, L. S. |
| Otsikko: | The need for moral champions in global marketing |
| Lehti: | European Journal of Marketing
1996 : VOL. 30:5, p. 81-94 |
| Asiasana: | ETHICS INTERNATIONAL BUSINESS GLOBAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This paper developes a model depicting relationships between individual manager , global company, home/host market environment, global business environment , and target customer abroad in order to portray the social and ethical responsibility implications of marketing potentially harmful products to vulnerable consumers in less developed countries , newly industrializing countries, and in new democracies. The environmental model of factors affecting ethical decision making in global companies identifies specific domains in which further research can be conducted. |
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