haku: @indexterm GLOBAL MARKETING / yhteensä: 132
viite: 15 / 132
| Tekijä: | Craig, C. S. Douglas, S. P. |
| Otsikko: | Configural advantage in global markets |
| Lehti: | Journal of international marketing
2000 : VOL. 8:1, p. 6-26 |
| Asiasana: | Global marketing Competitive advantage |
| Kieli: | eng |
| Tiivistelmä: | The authors examine the nature of a firm's configural advantage in global markets in terms of its key components, capabilities, and management issues. |
SCIMA