haku: @indexterm CONJOINT ANALYSIS / yhteensä: 133
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| Tekijä: | Baier, D. Säuberlich, F. |
| Otsikko: | Kundennutzenschätzung mittels individueller Hybrid- Conjointanalyse |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:11, p. 951-972 |
| Asiasana: | MARKETING RESEARCH MODELS CONJOINT ANALYSIS EMPIRICAL RESEARCH |
| Kieli: | ger |
| Tiivistelmä: | In this article, individual hybrid conjoint models are presented, which provide new appraches for obtaining part- worths at the individual level for problems involving a large number of attributes. Model formulations and estimation algorithms for data analysis as well as orthogo- nal and balanced incomplete block designs for data collection are discussed, an empirical analysis shows to which extent the new models outperform the elder approaches. |
SCIMA