haku: @indexterm Conjoint analysis / yhteensä: 133
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Tekijä: | Jedidi, K. Zhang, Z.J. |
Otsikko: | Augmenting conjoint analysis to estimate consumer reservation price |
Lehti: | Management Science
2002 : OCT, VOL. 48:10, p. 1350-1368 |
Asiasana: | Conjoint analysis Consumer choice Pricing Strategy |
Kieli: | eng |
Tiivistelmä: | Consumer reservation price is a key concept in marketing and economics. The authors propose a conjoint-based approach to estimate consumer-level reservation prices. This approach integrates the preference estimation of traditional conjoint with the economic theory of consumer choice. |
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