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| Tekijä: | Cooper, T. |
| Otsikko: | Inadequate life? Evidence of consumer attitudes to product obsolescence |
| Lehti: | Journal of Consumer Policy
2004 : DEC, VOL. 27:4, p. 421-449 |
| Asiasana: | consumer behaviour domestic appliances waste obsolescence |
| Kieli: | eng |
| Tiivistelmä: | This article takes a look at the recent data from research into discarded household appliances in the UK to develop a theoretical model of product obsolescence and examine some implications for marketing and public policy. The results show that consumers have an important role in reversing the trend toward increased appliance waste but action is first needed by others if the apparently latent demand for longer lasting appliances is to be made effective. |
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