haku: @indexterm CONJOINT ANALYSIS / yhteensä: 133
viite: 118 / 133
| Tekijä: | Weisenfeld, U. |
| Otsikko: | Signifikanztest für die Anpassungsgüte in Conjoint-Analysen. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1987 : NOV, VOL. 9:4, p. 267-270 |
| Asiasana: | CONJOINT ANALYSIS TESTS |
| Kieli: | ger |
| Tiivistelmä: | The conjoint analysis is a method for taking preference decisions. In the USA it has been frequently used over the past decade. Its commercial use include search and evaluation of new products, price policy, market segmentation, advertisement and distribution. The Kolmogoroff-Smirnoff-Two-Sample-Test helps to determine the significance of conjoint analysis results. To do this the distribution of the adjustment measures for empirical data has to be compared with the theoretical distribution. |
SCIMA