haku: @indexterm CONJOINT ANALYSIS / yhteensä: 133
viite: 105 / 133
| Tekijä: | Buchtele, F. Holzmuller, H. H. |
| Otsikko: | Die Bedeutung der Umweltvertraglichkeit von Produkten fur die Kaufpreferenz - Ergebnisse einer Conjoint-Analyse bei Holzschutzmitteln (The importance of environment friendliness of products for consumer preference) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:1, p. 86-l02 |
| Asiasana: | CONJOINT ANALYSIS PRODUCT INFORMATION ENVIRONMENTAL PROTECTION |
| Kieli: | ger |
| Tiivistelmä: | The article uses conjoint analysis to find out the importance of environment friendliness for the preference ordering of different tree protecting liquids. Calculations are made both for the total of a population and its demographic subsets (broken down by age, sex, educational level, profession). |
SCIMA