haku: @journal_id 1474 / yhteensä: 134
viite: 103 / 134
| Tekijä: | Farhang, M. |
| Otsikko: | The Ethnocentric MNC and Host-Country Traditions: Conflict Between Toys "R" Us and the Swedish Trade Union |
| Lehti: | Journal of Euromarketing
1997 : Vol. 6:2, p. 99-105 |
| Asiasana: | TRADE UNIONS SWEDEN USA |
| Kieli: | eng |
| Tiivistelmä: | The ethnocentric policies of multinational corporations frequently come into conflict with host-country laws, norms and traditions. The article is a case of conflict in industrial relations involving the multinational firm, Toys "R"Us, and the Swedish trade union. When Toys"RU"Us refused to go along with the Swedish norm of entering into a collective bargaining agreement, the Swedish trade union ordered its members to go on strike and to protest the ways the American company treats its Swedish employees. |
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