haku: @journal_id 1474 / yhteensä: 134
viite: 88 / 134
| Tekijä: | Mortanges, C. P. de Weg, M. van der |
| Otsikko: | Country marketing in the United Kingdom and the Netherlands: Two case studies |
| Lehti: | Journal of Euromarketing
1999 : VOL. 7:3, p. 43-57 |
| Asiasana: | Marketing Foreign investment Case studies United Kingdom Netherlands Europe |
| Kieli: | eng |
| Tiivistelmä: | This paper deals with country marketing, i.e. how a country sells itself as a possible location for foreign investment. The paper will look at the motives for country marketing by two nations, namely the United Kingdom and the Netherlands. Both countries rank among the top as preferred locations for foreign investment in Western Europe. |
SCIMA